WINE: Direct-to-China E-commerce Platform

American Wine Merchants launches direct-to-China e-commerce platform
美国酒商推出AWM 天猫电商平台

By Ron Hendricks

February 8, 2017
2017 年2 月8 日

Shanghai, China – In cooperation with the California Wine Institute, the Washington Wine
Board, the New York Wine and Grape Foundation, and the Oregon Wine Commission, which are
all supported by the United States Foreign Agricultural Service and its regional Agricultural
Trade Office in mainland China, the American Wine Merchants (AWM) is pleased to announce
the launch of their flagship USA Wine Store on Alibaba’s Tmall.


“This is a tremendous opportunity for US wine brands to reach end consumers in China,” said
AWM Manager, Alex Chen. “Our goal is to provide a central marketplace for USA wine products
in mainland China. We’re especially pleased to partner with Tmall, as it is poised to become the
world’s largest e-commerce marketplace by the end of 2018,” remarked Chen.

“这是一个极好的机会,美国葡萄酒将与中国的葡萄酒爱好者见面,“AWM 经理亚历克
2018 年底,阿里巴巴平台将成为世界上最大的电子商务市场,我们很荣幸能与阿里巴巴

“Another important goal of the project is to deliver wine information in Chinese as well as
English,” stated Mr. Chen. “Our aim is to create U.S. wine awareness through education,
marketing and promotion.”


“We are especially proud to have the support of the key United States wine groups that are
backed by the United States Foreign Agricultural Service and its regional Agricultural Trade
Office in mainland China in this ‘first-of-a-kind’ cooperative partnership,” said Chen. “Tmall
already boasts 500 million plus registered users in China and with the right marketing and
promotional activities we believe we can reach each and every one of these users and help
grow US wines in China.”

国拥有5 亿多注册用户,结合AWM 恰当的营销模式和促销活动,我们相信AWM 可以将

AWM encourages and welcomes all USA wineries, importers and distributors to have their
products sold through the AWM-Tmall Store.

另外AWM 欢迎所有美国葡萄酒厂、进口商和分销商的产品在AWM 天猫商城上销售。

For additional information about the AWM-Tmall Store, please contact:
更多的AWM 天猫商城的信息,请联系
Wendy Zhang, Media Relations
Office/办公室: +86.21.6403.0934
Fax/传真: +86.21.6403.0934



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WeChat is a multipurpose messaging app made by Chinese Internet portal company Tencent. The app’s popularity is soaring overseas. WeChat launched in October 2010 and had about 5 million users by May 2011. By January 2013, it had exploded to 300 million users, according to Tech In Asia.

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